Polo Ralph Lauren

Synchrony Financial

The Emirates Group

CapitaLand Investment

Neenah Paper

Newell Rubbermaid

Coca-Cola

Equifax

St. Joe

Popeyes

Haverty's

AGCO

UEI

Delta Airlines

TSYS

Grady Hospital

PGN

MagMutual

MapleTree

AAR Corp.

CBL Properties

Eastman Chemical

Polo Ralph Lauren Synchrony Financial The Emirates Group CapitaLand Investment Neenah Paper Newell Rubbermaid Coca-Cola Equifax St. Joe Popeyes Haverty's AGCO UEI Delta Airlines TSYS Grady Hospital PGN MagMutual MapleTree AAR Corp. CBL Properties Eastman Chemical

Start a conversation
with your shareholders.

As your corporation’s most important publication, your annual report is a chance to speak directly to investors, shareholders, and analysts.

My role as a writer is to shape that conversation so stakeholders take away a clearer picture of your company’s business, performance—and most importantly—its future.

Deliver the
right message. 

  • Annual reports contain diverse content: key messages, financial performance, operating highlights, data analysis, and so on.

  • Without something to guide readers, they have to figure out what it all means by themselves.

  • That “something” is called an Overarching Central Message (OCM).

  • Think of it as the single, most important idea stakeholders should take away from your annual report.

  • Aligning your content to a predetermined OCM allows you deliver a more consistent, focused, and strategic story.  

Go beyond
the numbers.

  • Without question, financials are the heart of any annual report. But today’s investors are also interested in the non-financial side of your business.

  • These topics are not covered in your ESG. They’re things like strategy, innovation, trends, competitive advantages, AI, market share, R&D, risks, and short- and long-term growth prospects.

  • An annual report without a discussion of these intangibles is only half an annual report.

Turn obligation
into opportunity.  

  • Companies tend to think of annual reports as either an obligation or an opportunity. Those that choose the latter can connect with their stakeholders in a more meaningful way.

  • Integrating a central message and intangibles into your annual report helps shareholders and investors better evaluate your company.

  • More than that, it gives them a compelling reason to invest.